Containment Solutions
Fiberglass Underground Storage Tank Installation
Eastern States Associates, Inc. founded in 1955 by Edward Maxwell, Sr., is a manufacturers' rep agency covering the northeastern and midAtlantic states. They sell products through distribution to the retail petroleum industry as well as commercial and industrial wholesalers. Fiberglass underground storage tanks, steel above ground tanks, air compressors, pumps, specialty piping, pressure vessels, canopies and LED lighting are their primary product areas.
2014-2020: Eastern States Associates, Inc. contracted with me as a Project Specialist to represent and assist in the sales and specification of quality products used for the storage and transfer of air and liquids, specifically compressed air, gasoline, fuel oils and water.
My primary objective, was to figure out a way to develop hot and warm leads for their sales team. With CRM, Sales Force and a proprietary package that searched through thousands of projects for keywords, I was able to develop a system for updating the sales team as new projects became available, and to support them throughout the different aspects of the sale including the initial presentation, subsequent meetings, contract negotiation, sale closing and follow up with the manufacturer.